City High - Group Soap Trailer

How effective is the combination of your main product and ancillary texts?

Trailer

Although we went through quite a few changes when developing our trailer, I feel that we have successful produced a good final product for our advanced production. The transitions between the shots such as the fade in and fade out effect allows the trailer to run more smoothly, to avoid quick cuts and preventing the audience from being confused and unable to follow the narrative of the soap. The use of the credits separating the scenes with subtitles is presented with a black background and white font. This is effectively in proposing the seriousness of the context of the soap to the audience which is the intended effect we plan on displaying. The technique of using these credits also builds up tension as it is foreshadowing in terms of presenting the audience with enigmas, where at the end of the trailer, after the build-up of tension, and after the title of the soap appears, we can see someone has hung themselves. This scene appears unexpectedly, which is effective in grabbing the audiences’ attention and attracting our intended audience. The music used has an upbeat sound with constant changing in tempo to match the mise-en-scene of the scenes shown. As the music is used throughout the trailer, it allows the audience to identify with the trailer and sets the pace and feel of the soap.

Overall, I feel our soap trailer is very effective as it gives the audience an understanding of what the soap is about and what to expect, without giving away the full storyline of the soap. I find this is essential in presenting an effective soap, as it attracts the intended audience rather than misleading an opposed audience.

TV Listings Magazine

In order to produce my TV listings magazine, I used Microsoft Word to produce the cover as well as a software called Adobe Photoshop to cut out a picture of the main characters, which I then added to my magazine cover on Microsoft Word. I began by researching other TV listings magazine covers to gain an insight as to what is expected to be displayed. As our target audience is teenagers, I decided to have the price of my magazine reasonably low as it would be harder for my intended audience to purchase the magazine if its cost is high. I feel that a teenager would commonly buy these types of magazines.

A good strength of my magazine is the use of large text for the title of our soap. The colours used works well with the title as the title doesn’t seem to reveal much about the context of the soap, only that it is based in a school, whereas the colours used are common, casual colours used in TV listing magazines. I decided to use the colours pink and yellow for the title as together they look very feminine, clearly showing the audience that the soap is based on four teenaged female characters, also with the focus of the magazine being on the four characters displayed in the centre of the magazine cover. This is effective in attracting our target audience as we intend to focus primarily on the female market, particularly teenagers and those who will relate well to the storylines of our soap. I feel that the large logo of the magazine also help in making the magazine name clear with the use of the colours red and white, which contrast well with the background, making it stand out more and look more vibrant.

I feel that one aspect of the TV listings magazine which could be improved was the lack of information about the soap we are promoting. The image of the four girls in the centre show different personalities, and having one character looking down and stand away from the other three characters, allows the audience to get ideas on the storylines of the soap; however, not all purchasers will understand the storyline based of the image and title. More information may need to be displayed on the magazine cover in order to make the viewers feel that they are getting value for money when purchasing our magazine.

Website

Looking at our website, I can see the strengths in our websites. For example, the use of feminine colours is effective in attracting our intended audience; which are young females. The pastel colours used worked well in terms of allowing smooth transitions between the different webpages. The menu at the top of the site allows clear navigation around the whole site for viewers. We also added doodles to design our webpage, creating a younger feel to it, promoting our soap to a younger audience. Images and information of the characters are also shown on the webpage, to provide the viewers with details on what to possibly expect in the soap, where some of the things about the characters may relate to the audience. For example, Amber’s character has a drinking problem, which may be something the audience can relate to; further promoting the soap and attracting the target audience.

However, there are also things which could be improved in our website. One thing which could be improved is adding more pages to allow the audience to be more involved in the soap and also so that they have a better understanding of the storylines of the soap. Also, another thing which could be improved is making the website more interactive in order to keep the audience involved and on track of what is going on in the soap.

The three texts successfully link together as a whole product. The TV listings magazine cover provides the audience with a general overview of the soap. The website, on the other hand, provides all the background information of the soap, and finally, the trailer has the purpose of attracting an audience to the soap by showing short clips of what the soap consists of, without producing spoilers. This works well, as together, the three texts deliver to potential viewers the upcoming soap we are producing. The TV listings magazine and website both include the same image of the four main characters. This will help the audience identify with the characters shown in the trailer; and therefore they will be able to make a clear link between the TV listings magazine cover, the website, and the trailer. I feel that we were successful with this as all three texts are different and are aimed at a range of our intended audience; for example the website will attract those that have an interest in surfing the internet, whereas the TV listings magazine will attract those that are consumers of magazines and gossip. However, they all serve one purpose which is to promote the soap.

Evaluation Task - Plan

The evaluation task consists of four questions:

1.    In what ways does your media product use, develop or challenge forms and conventions of real media products?

2.    How effective is the combination of your main product and ancillary texts?

3.    What have you learned from your audience feedback?

4.    How did you use media technologies in the construction and research, planning and evaluation stages?

As we have four group members, we decided to split the four questions among ourselves. The evaluation question I will be answering is the second one. I will be splitting the question into three parts with separate headings: Trailer, TV Listings Magazine and Website.

TV Listings Magazing Cover - Changes

As the title of our soap was 'The Secrets Within', we had to change it to 'City High' due to the feedback we got when showing our soap trailer to our focus group. The title, 'The Secrets Within', seemed to be more of a film title rather than a soap title; therefore we changed it to 'City High' as this resembles more of the teenaged life the audience will be shown in the soap.
Below is the final version of our TV listings magazine cover:

TV Listing Magazine Cover

Firstly, before I began to create my TV listings magazine, my group and I took a few shots of ourselves as we are the four main characters in our soap. At first, we decided to all stand together, looking into the camera smiling. After taking a few pictures in this way, we noticed that in the shots, our characters were not being portrayed effectively.  We then took more time to think of what needed changing and subsequently decided to present:

• Tanny with a funky hairstyle and fashion sense to display a crazy character.
• Amber with glasses and the only character wearing her ID badge, showing that she is the brainy one out of the four girls presented. Also, this presents to the audience that these four girls are students; showing that the soap is based on teenagers.
• Louise with the hand-on-hip pose to display her character as a confident, popular teenager.
• Diane, the most important character in the trailer, looking down rather than into the camera, and also standing away from Tanny, Amber and Louise.

The purpose of this was to leave the audience questioning the storylines behind our soap as the mysteriousness of Diane’s character shows that there is some sort of secret and leads back to the name of the soap “The Secrets Within”.

For the title, I decided to have the font enlarging for each of the three words to show the build up of tension in the soap; however, the colours used are almost playful with the title as the title seems sinister whereas the colours used are common casual colours used in TV listing magazines. I decided to use the colours pink and yellow for the title as together they look very feminine, clearly showing the audience that the soap is based on four teenaged female characters. This is effective in attracting our target audience as we intend to focus primarily on the female market, particularly teenagers and those who will relate well to the storylines of our soap.

For the background, I decided to use the colour bright blue as this allowed pictured to stand out more effectively and be attractive to the eyes of the audience. I then added the logo of the magazine using the colours red and white as these colours contrast well with the background, making it stand out more and look more vibrant.

I added the common things found in a TV listings magazine; such as the cost of the magazine, the bar code and the issue date. To reinforce the low price of the magazine to the reader, I decided to show the cost twice, with the use of a yellow star on the left of the magazine, and a yellow circle on the top right corner of the magazine. The colour yellow works well as it stands out in the magazine, contrasting well with the blue background and drawing the reader’s attention to the relatively low price of 65p. This is a decent price as our target audience are teenagers (some being students) who may not be able to afford high priced magazines.

I used the bottom quarter of the magazine cover to display the storylines of other soaps; such as Eastenders, Coronation Street and Hollyoaks, using different coloured boxes to present each one in, making a differentiation between the soaps. I advertised these three soaps on the cover of my magazine as they are well-viewed and successful. Therefore I promoted them on my magazine cover to encourage readers to purchase the magazine.

TV Listing Magazine Cover - Research

There are boxes and borders around images and titles, which helps to create an eye-catching appeal for the audience. There is a great use of strong, bold colours; such as bold reds, blues, greens, pinks, oranges, etc. These colours are very conflicting, with no colour coordination; however it still works well in terms of being attention-grabbing. The sub-titles are highlighted with the use of capital lettering, heighted, large fonts, with colour change and font change. As there is an absence of continuous font standards, this can become quite confusing for the viewer. Nevertheless, this is effective in sending out more than one message, as this could gain as many potential readers as possible. It can be seen that the characters for the main storyline are positioned in the centre of the cover looking directly into the camera, in order to make them appear to be looking at the reader, making them feel more connected with the characters. The characters facial reactions vary according to the storyline associated with the magazine cover; for example, in a storyline which consists of love, it is most likely that two cast members will be shown smiling and happy. On the other hand, a storyline involving a tense atmosphere is most likely to show characters with a more firm, resentful expression (such as the cover shown on the left). The cover also displays the cost of the magazine twice, possible to emphasize the relatively low price; which in turn may encourage more potential readers to purchase the magazine.

Shots of our location

 

We decided to use this toilet to shoot the scene in which Diane hangs herself as this is one of the few places in school where students can depart themselves from everything else by locking themselves in. It is therefore seen as typically the most likely place for someone to commit suicide in a school environment. As we planned to leave her identity as a mystery, we decided to only show her feet dangling at the end of the trailer. We took into consideration that this scene has hazards, which need to be dealt with, therefore we had Diane holding herself up with the bar as shown in the picture above. The mise-en-scene of this scene is effective in terms of being an obscure shot, which will be shown unexpectedly, capturing the audience’s attention and making them more drawn into the storyline behind the suicide.

We originally planned to use this toilet to film the shot in which Louise walks in to find the dead body, however whilst filming, we found that the toilet was not long enough to create an effective shot as it was too small. 

After realising the problem with the other toilet, we deciding to film in this toilet as its longer, and therefore it is easier to get more mise-en-scene into the shot. We decided to use a high-shot whilst filming this scene to almost act like a CCTV camera. This may work well in terms of making the audience feel as though they know more than the characters in the sequence know.

We used the Sixth Form common room to create a sense of social realism, to show the audience the everyday social hangout which is shown in two clips in the trailer. Here, we plan to introduce the four girls in soap by panning the camera to follow the girls into the room, and merge shots together to show them as close friends. This will help the audience identify with this environment as the centre point in the soap.

This location is where we planned to film an over-the-shoulder shot in which Diane is looking out of the window, and over-looking her is a hooded character whose identity is unknown. This creates a sense of uneasiness for the audience as they begin to see Diane as the vulnerable character, and potentially a victim.

We used this location as the mise-en-scene of the walls and staircase create an edgy feel, communicating that there is more to the scene. Moreover, we plan on panning the camera whilst Amber and Tanny walk across this corridor. This is effective in proposing to the audience the environment of a school due to the notices put up as well as the photos of art work by students, allowing them to relate to the surroundings.

During the scene of this shot, the camera pans to follow Amber and Tanny, who are having a conversation about Diane. This seems to leave the audience questioning the story behind Diane and why she is such a vulnerable character. We decided to use this corridor as the way in which the mise-en-scene allows the corridor to look narrower as it goes further down, it can be used to imply Amber and Tanny making their way to the answers of the audience and their own questions.